Kidney Research UK and Give a Kidney

Make Your Mark

The brief

Working with The GOOD Agency, I provided PR support for the launch of the new Make your Mark campaign, a new UK wide initiative to encourage more people to consider living donations.

To launch the campaign I used the findings of a YouGov poll to draft a press release which highlighted the need for more donors and also people’s attitudes to kidney donation - just 13% of UK adults would consider donating to a stranger. To help amplify this, I also placed case studies of kidney donors and recipients in national and online media and worked with former UK footballer, Andy Cole, who received a kidney from his nephew in 2017 after suffering from kidney failure, and Married at First Sight star, Marilyse Corrigan, who donated her kidney as part of a donation sharing scheme so that her ex-partner, Shaun, could receive a transplant, to use their profiles to help raise awareness for the campaign.

I then followed this up with a letter to editor to highlight the importance of the poll finding which ran in 10 regional newspapers.

Impact

55 pieces of print and broadcast coverage including pieces in the Mail on Sunday, Best magazine, Mail online and ITV Calendar.